W0000000000! Attended the Maxis iPhone 4 launch on Thursday Sept 23.
It was a midnight launch, meaning the actual launch date was Friday Sept 24.
The launch was held at The Gardens Ballroom.
It's been an interesting week. With both telcos Maxis and Digi playing the waiting and pricing game.
When it came to crunch time. Digi "leaked" their prices at 2pm Sept 23rd 2010. Maxis' iPhone 4 launch was scheduled to start at 12-midnight (Sept 24th 2010) --- that's a full 10-hours before Maxis' launch.
Maxis had already announced their iPhone 4 plans at the beginning of the week.
I guess what Digi was trying to do was mindf*ck the customers. Possibly trying to swing potential Maxis customers to their favor.
Anyway, enough of all that moniker--- on to the grand launch itself!
The massive queue on arrival. You can't see it here but the queue actually goes all the way back until the parking lot.
At the entrance.
The queue ticket machine.
Which apparently went down a couple of times causing massive delay.
Saw Julie Hoi on camera upon entry.
Maxis cupcakes. Cute.
Customers getting a feel of the iPhone 4 in the waiting area.
DJ from Era.
Jin and Natalie from Hitz.fm
This dude won himself an iPhone 4 case for being so enthusiastic.
Maxis staff all ready to answer any queries.
The star of the night.
It's mind boggling what we do just for a mobile phone.
Part of the main hall where customers go to pick up their iPhones.
This is where every customer can't wait to be.
Maxis set up 60 counters that night.
That's all for now. Will continue this post with shots from post launch and also the VIP party in G6.